Fall 2001 heralded the debut showing of Sean John - coming atcha from the artist formerly known as Puff Daddy - who managed to pay homage to many things at once within his collection including gangstas past and present, the Rolling Stones and his ex girlfriend (the artist formerly known as Jennifer Lopez). Pre-show press buzz was at an all time high - and in spite of the velvet roped "video prohibited" rule - many cameras rolled. Bear in mind that
displays of this genre of hype occured often before the "world change" occured in September. If we thought that the advertising world was in a sorry state of confusion before the New World Order began, ad agencies are certainly packing for the funny farm now. Moving the herds of vapid, flashy retail stock through the American consumer market now is a seemingly impossible feat. If there is any competition between the former multi-tasking couple, they run neck and neck as J Lo's line hits the stores soon, which we hear has an unexpected conservative twist which may confuse even her most devout fans.
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